What is Search Engine Optimization (SEO)
Many of the people don't know about Search Engine Optimization. For that reason, they can not do anything with their blogs which may help them to rank their site on the search engines. They have a lot of quarries like what is search engine optimization (SEO), what is on-page SEO, which is of-page seo. So, in this article, I will tell you What is Search Engine Optimization (SEO) and also about the other things related to SEO.
Search engine optimization is a part of digital marketing. The concept of digital marketing is vast. Seo is a smaller part of this. In this article, we will learn about SEO in detail. So, read the article till last. A lot to discuss, a lot to know.
Meaning of Search Engine Optimization
Search engine optimization is a small part of digital marketing.
Search Engine Optimization is not a big game. It is a game of clever peoples who like to play with the search engines. In my point of view, it is too hard, but it is not too easy.
If I explain it in a single line then, search engine optimization is a set of works which we do on our blog for getting more visitors from a search engine.
SEO is a long time process which you have to do daily for a stable rank in a search engine.
Types Of SEO
There are two types of SEO what we do in our blog.On Page SEO
Of Page SEO
Let's talk about On Page SEO
On Page SEO
One page SEO means to optimize our web pages according to the needs of the search engines. We all know Google is the king on this field. So, Google has set some parameters, and all the websites have to qualify on them.The works which do for optimizing our website. Or the staff's which called On-Page SEO optimization.
1. Adding meta tags on the webpage.
2. Optimizing the website speed for enhancing the visitor's usability.
3. Creating a mobile-friendly website.
But On page is SEO is not limited in this. It's a huge thing. I think now you have a decent knowledge about on page SEO. Let's talk about off page SEO.
Optimization of your website is the main thing in that type of SEO. Because here a lot of things is available where you need to focus on. Like image optimization, accelerated mobile pages (amp), SSL certificate, permalink structure etc.
Off Page SEO
Off Page, SEO is the master thing which gonna help to rank your website in the search engines. Here, you can apply your SEO skills. In off page SEO, you have to do lots of stuff. Like
1.Creating Backlinks
2. Posting Guest Posts.
3. Directory Submission. etc. etc
I will discuss these things later, so stay tuned with me. In the above, what I said, this is completely theoretical. You have to do lots of practices to be a master in the Search Engine Optimization field.
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