4 Ways to Improve Your Content Using Social Media

We all know that a successful Social Marketing strategy requires delivering high quality and engaging content.

But the question is; Is social media helps you to improve your content?

The answer is yes absolutely!

It's very important that content and social media feed off one another and work together in nature.

There are various ways that social media can be used to improve your content. This post will explore 4 most awesome ways that can help to improve your content with social media.

1.Understand Your Targeted Audience

Social media is the best tool to get to know your targeted audience.

If you are not using social media analytics to know your audience behaviour then you are not doing all things right.

A social media content creator should know the answers like

• When your followers online?
• What posts they liked?
• What posts they didn't like?
• What content they are sharing?

All questions that are mentioned above do not only help you to know your audience but also helps you to determine the perfect time to share your content.

If you know what your audience likes, and what your audience doesn't like then you can avoid spending your endless hours crafting irrelevant content that likely to fall fat.

Or, you can set a content piece that you know it is valuable, with a catchy headline to grab your audience's attention.

These are small examples, I hope you understand. Let's go to another way to better your content with social media.

2. Use Social Media as a Listening Tool

Social media should be used for

• Mention your brand.
• Conversions around keywords and topic.
• Competitive analysis.
• And much more.

Social listening requires analyzing all these data and applying all into your marketing strategy. Finding all these things has the capability to improve your digital marketing strategy, but the sake of the article, we will focus on how it can positively impact on your content.

Content serves different needs, it may be to drive traffic on your sites, for better keyword listing or maybe to enable your sales team! But if your content is not relevant to your audience, then it can negatively affect your business. 

This is not a simple task but social listening helps to make this thing easier.  

Monitor the key activities on social media to determine.

• What information your audience looking for?
• What they are asking?
• The challenges they are facing.

Then use this information to build a better content strategy.

3. Curate Content

There is a most popular saying in the content marketing industry is; don't bore your audience.  

The content becomes awfully dull if you are talking about one thing, try to spice up!

This is where content curation will help you.

Content curation will help you to interact with key members of your community, engage with industry experts and try to bring a unique perspective and value to your audience.

Use social media to curate content from other industry experts. 

Here are some of my favourites.

• Tips/Predictions
• Quotes
• Statistics
• Examples
• Top resources

4.  Help Users Digest Your Content

We, digital marketers, must find a way to help our audience to digest our content. 

We can not continue to serve the whole content same as it and accept the fact that less than half of users are actually reading it.

There, social media can helps us to solve this problem.

Let say you crafted a 3000+ word's content piece on a topic like digital marketing,

And the content asset you provided as an overview of.

• What digital marketing is?
• Why it’s so important.
• Its major benefit.
• How it’s evolved over the years.
• Common challenges that businesses face.
• How it works.
• Frequently asked questions.

Then it is safe to say that, not every user will read this whole asset.

Some user can only be looking for a part of the information in one section that you covered.

Creating Social media-friendly content can help make it much more digestible.

For example, you created a short video & there you talked what in the post inside, and shared it on various different social media channels. 

There is an opportunity to break the content up and into extremely digestible and shareable.

Final Thoughts

In the same way that you are using content to improve your social media strategy, you can use social media to improve your content.

I have tried all these tactics and it gives me an unbelievable result, 

Thank You...